Digital Media
Role: Visual Designer
Industry: Various
Skills: Social Media, Email Campaigns, Branding, E-Flyers, Landing Pages
Tools: Illustrator, Figma, Photoshop
Overview
My goal when designing for digital is to create work that looks great and feels easy to use. I focus on clear, intuitive layouts that guide users through content effortlessly, balancing visual appeal with functionality.
When it comes to digital marketing materials, I prioritize simplicity and clarity, keeping things clean, purposeful, and free of clutter. I design within established brand guidelines, ensuring consistency across typography, color, and imagery so every touchpoint feels cohesive and strengthens the overall brand experience.
Design Solutions
Social Media
Designed social media posts that grabbed attention and encouraged people to engage, while staying true to the brand’s overall look and message. I created clear, attractive visuals that worked well on platforms like Facebook, Instagram, and LinkedIn, helping increase brand awareness and interaction.
Email Campaigns
Created clear and attractive email campaigns that connected with the audience and encouraged them to take action. I focused on clean layouts, strong visuals, and easy-to-read messages to make sure the emails looked great and worked well. These campaigns helped increase open rates and clicks, supporting the marketing goals.
Branding
Created logo designs rooted in brand strategy, ensuring each mark is clear, scalable, and consistent across all applications.
Landing Pages
Designed clear and attractive landing pages that helped increase conversions. I focused on easy-to-understand messaging, simple layouts, and strong calls-to-action to guide visitors toward taking action. This helped improve engagement and meet campaign goals.
Digital Flyers
Created eye-catching digital flyers to share online and by email. I used clear messages and bold visuals to grab attention and make sure the main points were easy to understand. These flyers helped engage the audience and encouraged them to take action, supporting marketing goals.
E-Flyers
Designed visually appealing and user-friendly layouts that enhances the reader's experience while effectively communicating the content. The design considers the structure, typography, images, and overall aesthetics to keep the reader engaged.
