Designing with impact.
I turn complex workflows into products that feel simple and intuitive, making it easy for users to accomplish their goals without friction.
From healthcare tools to recruiting platforms and programmatic advertising, I help teams bring clarity and cohesion to their projects. With a strong eye for visual detail, I create polished, user-friendly experiences that are both functional and visually appealing.
Transformed Loblaw's Audience Hub into a more intuitive and scalable platform.
Redesigned an audience builder for a programmatic advertising platform, reducing build time from ~10 minutes to 2–3 minutes (~70% faster) by simplifying query logic and workflow structure. For ~100 active media buyers building audiences multiple times daily, this translates to an estimated 7,700 hours saved annually (~$385K–$577K in productivity value), enabling faster campaign setup.
Modernized Shoppers Drug Mart's legacy pharmacist platform to improve efficiency, consistency, and clinical decision-making.
Simplified complex pharmacy workflows and surfaced critical patient and medication information through a clearer information hierarchy and standardized design patterns, reducing cognitive load, improving efficiency and consistency, and enabling faster, safer clinical decision-making.
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Improved usability and efficiency across Greenway Health's complex EHR platform.
Streamlined an allergy entry workflow for an EHR platform, reducing time per entry from ~45–60 seconds to ~30 seconds by simplifying inputs and improving visual hierarchy. For clinicians performing this task multiple times daily across a mid-to-large practice, this is estimated to save 900+ hours annually (~$55K–$90K in productivity value), reducing administrative burden and allowing more time for patient care.
Optimized the user experience of Crowdstaffing's enterprise recruiting platform by reducing workflow complexity.
Optimized candidate review workflows for a recruiting platform by restructuring profile hierarchy and surfacing key hiring signals upfront, reducing review time from ~2–3 minutes to ~1–2 minutes per candidate. For recruiters reviewing 100+ candidates across multiple roles, this translates to ~8+ hours saved per hiring cycle per recruiter, enabling faster shortlisting, reducing time-to-hire, and improving overall hiring throughput.
Let's work together
I’m always open to discussing new projects, creative ideas, or opportunities to be part of your vision.