Transformed Loblaw's Audience Hub into a more intuitive and scalable platform.
Redesigned an audience builder for a programmatic advertising platform, reducing build time from ~10 minutes to 2–3 minutes (~70% faster) by simplifying query logic and workflow structure. For ~100 active media buyers building audiences multiple times daily, this translates to an estimated 7,700 hours saved annually (~$385K–$577K in productivity value), enabling faster campaign setup.
Improved usability and efficiency across Greenway Health's complex EHR platform.
Angelo joined us during the launch of a new platform – an exciting yet challenging period that required adaptation to uncertainty and ambiguity. He demonstrated exceptional ability in managing these complex situations while maintaining a consistent level of creativity. This intrinsic capacity to navigate through unchartered territories speaks volumes about his ability as a designer.
Daria Yurchenko – Product Design Lead at Loblaw Digital
Angelo was a valued member of our team. He worked closely with me, the rest of the Design Team and numerous Product Owners. During this time, he assisted with requirement gathering, solution ideation, user flows, wireframes, high fidelity mocks, developer collaboration, and design QA.