Clear Destination
Role: UI Designer
Industry: Delivery Management
Skills: UI Design
Tools: Adobe XD, Illustrator, Photoshop
Overview
As a UI Designer at a web agency, I worked closely with an Art Director to refresh the interface of a delivery management platform used by dispatchers, drivers, and operations teams. I focused on cleaner layouts, clearer navigation, and visual patterns that made everyday tasks like planning routes or checking delivery statuses feel easier and more intuitive.
Business Goal
Redesign the delivery driver and manager app to improve usability, streamline navigation, and ensure quick access to essential features like route management and status updates.
Outcome
The redesign eliminated delays by making tools easy to find, reduced inefficiencies, and minimized user frustration, enabling delivery drivers and managers to complete tasks more quickly and accurately and improving overall delivery performance.
Streamlined interface making it easier for drivers and managers to navigate and access essential features.
Faster task completion reduced time spent locating tools and managing routes, enabling quicker updates and deliveries.
More efficient workflows improved overall delivery process performance.
Design Process
Collaboration with Art Director
Collaborated closely with the Art Director to explore visual direction, layout patterns, and interface styles.
Wireframes and Interaction Flows
Translated the requirements into low-fidelity wireframes, mapping how users would move through tasks.
Design Solutions
Customer Facing
Designed a real-time tracking feature that let customers see their delivery status, including estimated arrival, driver location, and progress. This improved transparency, reduced uncertainty, and helped customers plan their day, increasing satisfaction and trust in the service.
Self-Service Options
Designed a flexible delivery options feature that lets customers choose time slots or pickup locations, providing a more personalized and convenient service that improves satisfaction and loyalty.
Customer Survey Modal
Implemented a customer survey module to capture user needs and preferences. This made it easy for customers to provide feedback, giving the team valuable insights to improve the service and inform future decisions.
App for Drivers
The delivery management app was designed for drivers, focusing on efficiency, real-time updates, and clear navigation. It provides step-by-step instructions, optimized routes, and communication tools, helping drivers stay organized, reduce stress, and complete deliveries faster and more accurately.
