333 Photo & Design
Role: UI/UX & Visual Designer
Industry: Digital Web Agency
Skills: UI/UX Design, Graphic Design, Web Design, Branding
Tools: Adobe XD, Illustrator, Photoshop, InDesign
Overview
As a UI/UX & Visual Designer at a web agency, I worked on a variety of web projects and digital media, from marketing websites to product interfaces. I collaborated closely with Art Directors, developers, and clients to understand project goals, map user flows, and craft designs that were both intuitive for users and visually polished. Across each project, I focused on creating experiences that solved real user problems while meeting business objectives.
Business Goal
Create digital experiences that are easy to use, visually consistent, and help clients build a stronger online presence while supporting their business goals.
Outcome
Created user-centered digital experiences and delivered high-quality work that served both users and clients. This meant shaping ideas, refining details, and ensuring every solution felt intuitive, and aligned with the project’s goals.
Crafted compelling visuals that effectively conveyed messages and engaged target audiences.
Created intuitive and visually appealing interfaces that improved usability across digital products.
Delivered designs that aligned with client goals, fostering trust and long-term partnerships.
Design Process
Discovery and Requirements
Met with clients and the internal team to understand project goals, user needs, and brand expectations.
Visual Design
Working with the Art Director, I developed polished UI screens, choosing typography, color, imagery, and components that fit each client’s brand.
Feedback & Iteration
Refined the designs through reviews with the client, Art Director, and developers.
Handoff & Support
Handed off clear design specs and assets to the developers and stayed involved throughout the build to make sure the final product looked and worked the way it was meant to.
Design Solutions
UI Design
Designed an interface that combined strong visuals with intuitive usability, creating an experience that felt natural, enjoyable, and efficient for users.
Dashboard Design
Designed a dashboard for the HVAC industry that made complex system data easy to understand. The clean, intuitive layout let users monitor performance, track maintenance, and access key metrics efficiently, reducing cognitive load and supporting smarter, faster decisions in the field.
eCommerce
Redesigned an online grocery cart to be clear, accessible, and easy to use. The streamlined, organized interface made reviewing and managing orders simple, reducing drop-offs and increasing customer confidence at checkout.
Web Design
Led the visual design for websites, carefully choosing colors, typography, imagery, and layouts to create cohesive, engaging experiences. The designs were clear and consistent, helping users enjoy polished digital experiences.
Insights
Working across a wide range of web projects taught me how to adapt quickly to different types of work and client needs, from marketing sites to product interfaces. I gained experience managing multiple deadlines while maintaining design quality, and learned how to communicate effectively directly with clients to understand goals, provide updates, and incorporate feedback. Collaborating with Art Directors, developers, and diverse stakeholders strengthened my ability to translate requirements into intuitive, visually polished designs that solve real user problems while meeting business objectives. Overall, this experience sharpened my skills in flexibility, client communication, and delivering high-quality designs across varied projects.
