333 Photo & Design
Role: UI/UX & Visual Designer
Industry: Digital Web Agency
Skills: UI/UX Design, Graphic Design, Web Design, Branding
Tools: Adobe XD, Illustrator, Photoshop, InDesign
Overview
As a UI/UX & Visual Designer at a web agency, I worked across a wide range of web projects and digital media, from marketing sites to product interfaces. I collaborated with Art Directors, developers, and clients to understand goals, shape user flows, and create designs that were both intuitive and visually polished.
Business Goal
Create digital experiences that are easy to use, visually consistent, and help clients build a stronger online presence while supporting their business goals.
Outcome
Created user-centered digital experiences and delivered high-quality work that served both users and clients. This meant shaping ideas, refining details, and ensuring every solution felt intuitive, and aligned with the project’s goals.
Crafted compelling visuals that effectively conveyed messages and engaged target audiences.
Created intuitive and visually appealing interfaces that improved usability across digital products.
Delivered designs that aligned with client goals, fostering trust and long-term partnerships.
Design Process
Discovery and Requirements
Met with clients and the internal team to understand project goals, user needs, and brand expectations.
Visual Design
Working with the Art Director, I developed polished UI screens, choosing typography, color, imagery, and components that fit each client’s brand.
Feedback and Iteration
Refined the designs through reviews with the client, Art Director, and developers.
Handoff and Support
Handed off clear design specs and assets to the developers and stayed involved throughout the build to make sure the final product looked and worked the way it was meant to.
Design Solutions
UI Design
Designed an interface that combined strong visuals with intuitive usability, creating an experience that felt natural, enjoyable, and efficient for users.
Dashboard Design
Designed a dashboard for the HVAC industry that made complex system data easy to understand. The clean, intuitive layout let users monitor performance, track maintenance, and access key metrics efficiently, reducing cognitive load and supporting smarter, faster decisions in the field.
eCommerce
Redesigned the online grocery cart to be clear, accessible, and easy to use. The streamlined, organized interface made reviewing and managing orders simple, reducing drop-offs and increasing customer confidence at checkout.
Web Design
Led the visual design for websites, carefully choosing colors, typography, imagery, and layouts to create cohesive, engaging experiences. The designs were clear and consistent, helping users enjoy polished digital experiences.
