JRTECH SOLUTIONS
Montréal, Québec, Canada
JRTech Solutions is the leading provider of electronic shelf label technology to the North American retail market.
OVERVIEW
After meeting with the Marketing Director to discuss new branding and website strategy for the company, I had the task of elevating their product to higher standards, and bringing the improved brand message through the entire web experience.
Our collaborative efforts were concentrated on cultivating a robust visual identity while effectively conveying the value of their products. Beyond the site's facelift, our primary aim was to establish a digital showroom that would guide online users through the exploration of JRTech's offered models.
ROLE
Visual Designer
INDUSTRY
Electronic Shelf Labels
SKILLS
WEB DESIGN
BRANDING
DIGITAL MEDIA
PRINT DESIGN
TOOLS
ADOBE XD
ILLUSTRATOR
PHOTOSHOP
BALSAMIQ
PRODUCT PAGES
Designed product pages that effectively communicated content tailored to the needs of the target audience. Each page was structured for clarity and readability, ensuring information was easy to digest, well-organized, and genuinely useful, supporting both user engagement and business goals.
RESPONSIVE DESIGN
Implemented responsive design to ensure a seamless, consistent experience across all devices - desktop, tablet, and mobile. The layout and interactions were thoughtfully optimized so that content remained clear, buttons easily tappable, and navigation intuitive, regardless of screen size. This approach enhanced accessibility and maintained usability at every touchpoint.
BRAND IDENTITY
The goal was to create a brand identity that struck a balance between professionalism and approachability. I led the visual direction by carefully selecting colors, typography, and design elements that conveyed clarity and warmth. To ensure consistency across all marketing channels, I delivered comprehensive brand guidelines and a full suite of assets for the internal team. This empowered them to maintain a cohesive and confident brand presence in all future communications.
MINIMALIST DESIGN
A minimalist design approach was used to ensure users could quickly grasp the core message without distraction. By eliminating unnecessary elements and visual clutter, the interface guided users' attention to what truly matters - improving clarity, focus, and overall engagement with the content.
