JRTech Solutions
Role: Visual Designer
Industry: Electronic Shelf Labels
Skills: Web Design, Branding, Digital Media, Print Media
Tools: Adobe XD, Illustrator, Photoshop, Balsamiq
Overview
I collaborated closely with the Marketing Manager to redesign the corporate brand and refresh the web presence for an electronic shelf label supplier. The company’s existing website and branding felt dated and didn’t clearly communicate their products or value to customers. I focused on creating a cleaner, modern visual identity and a customer-focused website that better showcased their solutions, highlighted key benefits, and strengthened the overall brand presence.
Business Goal
Elevate the company’s product and brand by implementing a cohesive, high-quality web experience that reflects the updated branding and marketing strategy.
Outcome
Created a strong visual identity and a digital showroom that effectively showcased JRTech’s products, guiding online users through their range of models and clearly communicating their value.
Established a modern, cohesive brand identity that reflects innovation in ESL technology.
Created a digital showroom that highlights key products and features, helping potential clients understand solutions quickly.
Desktop and mobile to provide a consistent, seamless experience for all users.
Design Process
Kickoff & Alignment
Partnered with the Marketing Manager to clarify goals, audience segments, brand tone, and business priorities.
Brand Audit
Reviewed the existing visual identity, messaging, website, and marketing materials to identify inconsistencies, gaps, and opportunities.
Competitive Analysis
Analyzed competitor branding and websites to understand visual norms, and trends in retail tech.
Define Brand Direction
Worked with the Marketing Manager to establish the updated brand foundations, color palette, typography, imagery style, and key messaging themes.
Design Solutions
Product Pages
Designed product pages which acted as a digital showroom that clearly presented relevant information for the target audience, making content easy to read, well-organized, and useful to support engagement and business goals.
Responsive Design
Designed a responsive layout for desktop, tablet, and mobile to keep content clear, navigation easy, and usability consistent across all devices.
Brand Identity
Created a brand identity that combined professionalism with approachability and showcased innovation in ESL technology. I guided the visual direction, selected colors and typography for clarity, and provided brand guidelines to ensure a consistent presence across all channels.
Minimalist Design
A minimalist design helped users quickly understand the core message by removing clutter and focusing attention on the most important content.
