JRTECH SOLUTIONS
Montréal, Québec, Canada
JRTech Solutions is the leading provider of electronic shelf label technology to the North American retail market.
OVERVIEW
After meeting with the Marketing Director to discuss new branding and website strategy for the company, I had the task of elevating their product to higher standards, and bringing the improved brand message through the entire web experience.
Our collaborative efforts were concentrated on cultivating a robust visual identity while effectively conveying the value of their products. Beyond the site's facelift, our primary aim was to establish a digital showroom that would guide online users through the exploration of JRTech's offered models.
ROLE
Visual Designer
INDUSTRY
Electronic Shelf Labels
SKILLS
WEB DESIGN
BRANDING
PROJECT MANAGEMENT
TOOLS
ADOBE XD
ILLUSTRATOR
PHOTOSHOP
BALSAMIQ
THE ASK
The client’s website was outdated and lacked modern marketing tools, such as automated email campaigns, social media integration, and personalized product recommendations, which hindered their ability to capture leads and convert them into customers.
THE PROCESS
DEFINE GOALS
Through extensive communication with the marketing manager we defined goals for the website. Easy to navigate, visually appealing, and user-friendly. Visitors should be able to find information quickly and complete tasks efficiently.
CONTENT STRATEGY
Defined the content that will be displayed on the website (e.g., product details, prices, promotions) and how it will be updated across different ESLs.
UI DESIGN
Through mockups and wireframing, I undertook the redesign of their logo and website. The result was an immersive experience that not only maintained consistency but also meaningful across both web and mobile platforms. Witnessing the culmination of our efforts was truly rewarding.
DESIGN HANDOFF
Provided the development team with all necessary assets (design files, colour codes, font files, UI guidelines) and explained interactions and functionality.
PRODUCT PAGES
Designed product pages that delivered relevant, high-quality content that informs the website’s target audience. The content was designed to be easy to read, well-organized, and provide value to the users.
RESPONSIVE DESIGN
With responsive design, users get a seamless and consistent experience, whether they are browsing on a desktop, tablet, or smartphone. This means content is always easy to read, buttons are easy to click, and navigation is intuitive—no matter the screen size.
BRAND IDENTITY
The objective was to strike a balance between professionalism and approachability. Additionally, I furnished comprehensive brand guidelines and assets for their internal team to ensure consistency across all marketing endeavors.
MINIMALIST DESIGN
A minimalist design helps users immediately understand the core message of the website without being overwhelmed by excessive information or distractions. With fewer elements to interact with, users can focus on what really matters.
