JRTech Solutions
I collaborated with the Marketing Manager to redesign the corporate brand and refresh the web presence for an electronic shelf label supplier, modernizing the visual identity and creating a customer-focused website that clearly showcased products, highlighted key benefits, and strengthened the overall brand.
Role – Visual Designer, Web Design, Branding, Digital Media, Print Media
Team – Marketing Manager & Owner
Duration – 3 months
Tools – Adobe XD, Illustrator, Photoshop, Balsamiq
Key Outcomes & Results
Brand refresh to reflect ESL innovation by establishing a modern, cohesive brand identity that communicates innovation in ESL technology and unifies visual elements across digital and marketing touchpoints.
Showcasing products through a digital experience by creating a digital showroom that highlights key products and features, helping potential clients understand solutions quickly and effectively.
Unified experience across devices by creating a consistent UI across desktop and mobile, ensuring a seamless experience on any device.
Understanding the Problem
The ESL company’s website and brand identity were outdated and inconsistent, and the existing website failed to effectively showcase their products and communicate key product details, making it difficult to convey professionalism, approachability, and innovation to potential customers and partners.
My Design Process
Defining Goals, Audience, and Brand Tone
Partnered with the Marketing Manager to clarify goals, audience segments, brand tone, and business priorities.
Identifying Gaps and Opportunities
Reviewed the existing visual identity, messaging, website, and marketing materials to identify inconsistencies, gaps, and opportunities for a more cohesive brand experience.
Evaluating Visual Trends in Retail Tech
Analyzed competitor branding and websites to understand visual norms and trends in retail technology, uncovering opportunities to differentiate the brand.
My Design Contributions
Product Pages That Showcase Key Information
Designed product pages which acted as a digital showroom that clearly presented relevant information for the target audience, making content easy to read, well-organized, and useful to support engagement and business goals.
Seamless Cross-Platform Experience
Designed a responsive layout for desktop, tablet, and mobile to keep content clear, navigation easy, and usability consistent across all devices.
Brand Identity for ESL Technology
Created a brand identity that combined professionalism with approachability and showcased innovation in ESL technology. I guided the visual direction, selected colors and typography for clarity, and provided brand guidelines to ensure a consistent presence across all channels.
Focusing Attention Through Simplified UI
A minimalist design that removes clutter and directs attention to the most important content, helping users quickly grasp the core message.
Key Learnings
This project taught me a lot about brand strategy and translating it into digital experiences. I learned how small changes to visual identity, typography, and layout can dramatically improve clarity and customer perception. Collaborating closely with the Marketing Manager reinforced the importance of aligning design decisions with business goals and target audience needs. I also strengthened my skills in crafting customer-focused interfaces, balancing aesthetics with usability, and ensuring a cohesive brand experience across the website and other touchpoints.