CROWDSTAFFING
San Jose, California, USA
Crowdstaffing is a modern hiring platform to manage your contingent workforce.
OVERVIEW
In collaboration with 333 Photo & Design, my role entailed delivering UI/UX design solutions for their client Zenith Talent and their product, Crowdstaffing. Communicating remotely with Crowdstaffing's Chief Product Officer I was continuously involved in product improvements and rebranding.
The primary challenge was to create a platform that is intuitive, accessible, and efficient for recruiters, job seekers and employers while handling the complexities of data management and usability. Through iterative wireframing, ideation and collaborative discussions, we continuously refined the site's usability. Our approach emphasized simplification and breaking tasks into manageable segments to enhance task completion rates.
ROLE
UI/UX & Visual Designer
INDUSTRY
Hiring Platform
SKILLS
UI/UX DESIGN
PRODUCT DESIGN
BRANDING
RESPONSIVE DESIGN
TOOLS
ADOBE XD
ILLUSTRATOR
PHOTOSHOP
DASHBOARD DESIGN
The dashboard functions as the central hub for interactions, catering to a variety of users, including recruiters, hiring managers, and candidates. I crafted an intuitive, visually organized dashboard that streamlined navigation and prioritized key tasks for each user type. Clear visual hierarchy, thoughtful grouping of features, and a clean interface allowed users to quickly access what mattered most.
SCHEDULAR MODULE
In fast-paced hiring environments, time is everything and scheduling can often become a bottleneck. I was tasked with designing the Scheduler module, a tool to help recruiters efficiently manage their availability and coordinate meetings with ease. My goal was to create an effortless and flexible user interface that allowed recruiters to set availability windows, view attendee details, and define appointment durations all in a clear, streamlined experience.
COLOUR PALETTE
I was tasked with creating a new color palette that would not only refresh the brand’s visual identity but also enhance the usability of the interface. My approach went beyond aesthetics, I focused on designing a palette that struck a balance between visual harmony, accessibility, and functional clarity. Every color choice was intentional: from ensuring sufficient contrast for readability to assigning tones that intuitively guided users through actions and statuses.
DETAILED UI DESIGN
Designing for a platform that served multiple user types - recruiters, hiring managers, and candidates - required more than just a polished interface. I was responsible for creating a UI that was visually appealing, but more importantly, highly functional, intuitive, and easy to navigate across diverse user journeys. This involved carefully mapping out every screen, interaction, and workflow, anticipating user needs, identifying potential pain points, and minimizing friction to ensure that each action felt natural, efficient, and seamless.
LANDING PAGES
I was tasked with designing high-impact landing pages that played a vital role in Crowdstaffing’s digital marketing strategy. Each page was carefully crafted with one clear goal: to drive conversions. By focusing on clarity, visual hierarchy, and persuasive design, I ensured that every element worked together to guide users toward taking action. Aligning design decisions with marketing objectives allowed me to create landing pages that were not only visually engaging but also highly effective in turning visitors into qualified leads.
