CLEAR DESTINATION
Montréal, Québec, Canada
ClearDestination is an innovative, cloud-based end-to-end delivery management solution.
OVERVIEW
In collaboration with 333 Photo & Design and Tricycle Marketing, we are dedicated to helping brands grow through thoughtful design and strategic insight. Together, we focus on creating designs that not only stand out but also drive lasting impact by aligning with the core goals of each brand.
ClearDestination transforms delivery management by harmonizing traditionally separate systems across the entire delivery cycle. Our UI improvements ensure that each element is strategically placed for maximum usability, allowing users to access exactly what they need, when they need it. The design prioritizes delivery drivers, enabling them to quickly and efficiently complete their tasks, resulting in a seamless and intuitive experience.
ROLE
UI Designer
INDUSTRY
Intelligent Delivery Management
SKILLS
TOOLS
THE ASK
The app's interface was cluttered and hard to navigate, which made it challenging for delivery drivers and managers to quickly access essential features, such as managing routes and updating statuses. This resulted in delays as users struggled to find the right tools, leading to inefficiencies and increased frustration. As a consequence, time was wasted, and the overall productivity of the delivery process was compromised.
THE PROCESS
DEFINE GOALS
Clarified the objectives for the redesign, focusing on improving driver efficiency, reducing delivery times, and enhancing customer satisfaction.
CONTENT STRATEGY
We determined the essential features, including real-time tracking, route optimization, driver management, analytics dashboards, and customer notifications.
UI DESIGN
During the visual design phase, we focused on creating an app that was not only aesthetically appealing but also highly user-friendly and intuitive. The goal was to strike a balance between form and function, ensuring that users could easily navigate the app while enjoying a pleasant and consistent visual experience.
DESIGN HANDOFF
I supplied the development team with all the required assets, including design files, color codes, font files, and UI guidelines, and also explained the interactions and functionality in detail.
CUSTOMER FACING
Customers can track their deliveries in real-time, receiving updates on the status of their package, estimated delivery time, and the current location of the driver. This transparency helps reduce uncertainty and keeps customers informed throughout the delivery process.
SELF-SERVICE OPTIONS
Customers can choose from various delivery options, such as choosing specific time slots, selecting pickup locations, or opting for express delivery. This flexibility helps cater to the customer’s schedule and preferences.
CUSTOMER SURVEY MODAL
Implemented a customer survey module aimed at gaining deeper insights into customer needs and preferences. The UI was meticulously crafted to effectively collect valuable feedback, informing future strategic decisions.
APP FOR DRIVERS
For the driver using the delivery management app, the experience is centered around efficiency, real-time updates, and ease of navigation. The app helps drivers manage their deliveries by providing clear instructions, optimizing routes, offering tools for communication.
