Aheeva
Role: Visual Designer
Industry: Software
Skills: Web Design, Responsive Design
Tools: Adobe XD, Illustrator, Photoshop
Overview
Worked as a Visual Designer at an agency, collaborating with the Art Director to design the website for a contact center solution.
Business Goal
The goal was to modernize Aheeva’s online presence by creating a user-focused, responsive website that strengthened the brand’s digital identity and improved the overall customer experience.
Outcome
Designed a responsive website tailored to Aheeva’s needs, providing a stronger, more modern foundation for its renewed digital presence.
Designed with the client’s objectives in mind, creating a site that communicates their brand and what they offer.
Responsive design, ensuring the website worked seamlessly across desktop, tablet, and mobile devices.
Updated visual identity strengthened the brand’s digital image.
Design Process
Discovery & Research
I started by understanding the client’s goals, target audience, and key messages. Alongside the Art Director, we reviewed existing branding, competitors, and similar platforms to identify opportunities for clarity and differentiation.
Content & Information Architecture
Organized content and mapped out the site structure to ensure visitors could easily find information.
Visual Design
Working closely with the Art Director, I developed the visual style, including typography, color, imagery, and interface components.
Feedback & Iteration
Refined the designs based on input from the Art Director, client, and development team.
Handoff & Implementation Support
Prepared design assets and specifications for developers and stayed involved during implementation to ensure the final website matched the intended design.
Design Solutions
Iconography
When redesigning Aheeva’s website, I made sure every element had a purpose, including the icons. I created simple, consistent icons that improved clarity and supported the user experience. This helped the site feel more intuitive, polished, and aligned with the brand’s modern look.
Colour Palette
I knew color would be important in shaping Aheeva’s new website. I chose a palette that reflected the brand and used it consistently to create a clear, professional, and cohesive experience.
Font Selection
For typography, I focused on readability and clarity across all devices while ensuring the style felt true to Aheeva, clean, modern, and confident.
Responsive Design
I prioritized making the Aheeva website work smoothly on all devices. By ensuring layouts and interactions adapted across screens, I delivered a responsive site that looked good and performed consistently.
