Crowd Staffing
Role: UI/UX & Visual Designer
Industry: Recruitment Technology
Skills: UI/UX Design, Product Design, Branding, Responsive Design
Tools: Adobe XD, Illustrator, Photoshop
Overview
I joined the project during a rebrand as the Product and Visual Designer for a client’s hiring platform, helping redefine and elevate the user experience. The goal was to create a platform that addressed inefficiencies common in competitor recruiting tools, where fragmented workflows and unclear interfaces slowed down key tasks. Working alongside another UX Designer, I collaborated closely with the client’s Chief Product Officer to translate user needs and business goals into clear, engaging interfaces. From dashboards to job posting flows, I focused on crafting a consistent, intuitive experience that felt polished, professional, and easy to use for recruiters, employers, and candidates alike.
Business Goal
Redesigning and improving a scalable, intuitive recruiting platform to unify workflows, reduce inefficiencies, and better support recruiters, candidates, and employers.
Outcome
By simplifying complex workflows and breaking tasks into clear, manageable steps, I helped shape a user-friendly platform that enabled users to navigate the system efficiently and with confidence.
Made important information quickly accessible, ensuring easy access to critical candidate and job data.
Enabled faster candidate selection and hiring decisions by making it easier to review, shortlist, and hire candidates quickly.
Organized content and workflows in a clear, structured way to support quick, efficient use across the platform.
Design Process
UX Research
I analyzed UX research from interviews with recruiters and job seekers, as well as observations of existing hiring workflows. It became clear that posting jobs and reviewing applications often involved too many steps, dashboards were cluttered, and candidates struggled to track their applications. These insights helped me identify ways to streamline job posting, simplify dashboards, and create clearer application flows, making the platform faster, more intuitive, and easier for everyone to use.
User Persona
Reviewed established user personas for recruiters and hiring teams, factoring in common user expectations from similar recruiting platforms.
Recruiters
• Posting jobs takes too many steps.
• Dashboards feel cluttered and hard to navigate.
Candidates
• Application flows are long and inconsistent.
• Difficult to navigate between job listings and forms.
Employers
• Reviewing and comparing candidates is inefficient.
• Limited insights into recruitment progress.
Design Solutions
Dashboard Design
As part of a broader hiring platform rebrand, I led the redesign of the Hiring Manager Dashboard to improve how recruiting performance is understood at a glance. I restructured the experience to prioritize high-impact metrics, such as active jobs, applied candidates, interview volume, and scheduling activity, using clear visual hierarchy, consistent data visualization, and trend indicators to support faster decision-making.
Schedular Module
I was tasked with designing the Scheduler Module, a tool to help recruiters efficiently manage their availability and coordinate meetings with ease. I created an effortless and flexible user interface that allowed recruiters to set availability windows, view attendee details, and define appointment durations, resulting in a streamlined scheduling experience that reduced friction and enabled faster, more organized appointment management.
Colour Palette
I created a new color palette that refreshed the brand and improved interface usability. Beyond aesthetics, I focused on accessibility, clarity, and visual harmony, choosing colors with strong contrast for readability and assigning tones that clearly guided users through actions and statuses.
Candidate Profiles
The legacy Candidate Profile lacked clear hierarchy, making it time-consuming for recruiters to piece together candidate details, hiring status, and pipeline progression. As part of a platform-wide rebrand, I redesigned the experience to prioritize essential information and clearly visualize progression through the hiring pipeline in a clean, scannable layout. A slide-in scorecard was introduced to give recruiters instant access to detailed candidate metrics without leaving the profile view. The result is a more intuitive profile that improves pipeline visibility and supports faster, more confident decision-making.
Job Listings
We addressed the lack of a central interface for recruiters to track open roles and quickly see candidate activity. Building on the existing experience, I redesigned the Job Listings page to highlight each role, surface candidate counts and hiring progress, and organize key information in a scannable layout. The result is a more intuitive, user-centered experience that helps recruiters prioritize roles, monitor pipeline progress, and make faster, more confident decisions.
Job Opportunities
Recruiters previously struggled to explore open roles and track candidate activity in a single, intuitive view, making it challenging to prioritize positions and manage pipelines efficiently. To address this, I redesigned the Job Opportunities page, organizing listings with clear hierarchy, surfacing essential details such as role type, location, and active candidates. The result is a centralized, scannable interface that reduces cognitive load, empowers recruiters to prioritize openings quickly, and supports faster, more confident hiring decisions.
Landing Pages
I was responsible for designing high-impact landing pages that played a key role in Crowdstaffing’s digital marketing efforts. Each page was built with a clear goal in mind: drive conversions. Aligning design decisions with marketing objectives allowed me to create landing pages that were not only visually engaging but also highly effective in turning visitors into qualified leads.
Insights
Joining the hiring platform project during its rebrand gave me the opportunity to tackle data-heavy dashboards and complex workflows from the ground up with a fresh perspective. Collaborating closely with another UX designer and the client’s Chief Product Officer, I translated user needs and business goals into clear, consistent, and intuitive interfaces for recruiters, employers, and candidates. From dashboards to job posting flows, I focused on presenting large amounts of information in a visually digestible way, streamlining key tasks, and ensuring the new visual identity was applied consistently across the platform.
Through this project, I deepened my ability to design for complex, data-heavy workflows, structure information for clarity, and integrate brand identity seamlessly into UX. I also strengthened my skills in cross-functional collaboration, user-centered iteration, and balancing usability with visual design to create interfaces that support fast, confident decision-making.
