Designing
with purpose

I turn complex workflows into products that feel simple and intuitive, making it easy for users to accomplish their goals without friction.

From healthcare tools to recruiting platforms and programmatic advertising, I help teams bring clarity and cohesion to their projects. With a strong eye for visual detail, I create polished, user-friendly experiences that are both functional and delightful to use.

My Work

Audience Hub
by Loblaw

Programmatic Advertising​

OUTCOME

Active users grew by 140% and task completion time dropped by 70%, reducing a 10-minute process to under 3 minutes. The introduction of performance reporting enabled faster, data-driven product decisions.

Shoppers
Drug Mart

Pharmaceutical

OUTCOME

Simplified cluttered workflows and surfaced key patient and medication data, reducing cognitive load for pharmacists. Standardized core components and patterns to speed design, handoff, and engineering collaboration.

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Greenway
Health

Healthcare

OUTCOME

Streamlined the allergy module to reduce clicks and speed clinician tasks. Added features like direct messaging and chart export. Improved usability boosted satisfaction and earned positive clinician feedback.

Crowd
Staffing

Recruitment Technology​​

OUTCOME

Made key candidate and job info instantly accessible, enabling faster reviews, shortlisting, and hiring decisions. Organized content and workflows clearly, improving efficiency and speed across the platform.

Alaya
Care

Home-Based Care​

OUTCOME

Transformed caretaker-patient communication with direct messaging, enabling faster, informed decisions. Clear, structured interfaces cut errors and confusion, boosting efficiency and patient safety across the platform.

JRTech
Solutions

Electronic Shelf Labels

OUTCOME

Built a modern, cohesive brand identity showcasing innovation in ESL technology. Launched a digital showroom highlighting key products, optimized for desktop and mobile, delivering a seamless, engaging client experience.

Clear
Destination

Intelligent Delivery Management​

OUTCOME

Streamlined the interface for drivers and managers, enabling faster access to key features. Simplified workflows reduced task time, improved route management, and boosted overall delivery efficiency and performance.

333 Photo
& Design

Web Design Studio

OUTCOME

Designed visuals and interfaces that catch attention, make products easy to use, and communicate clearly, helping clients reach goals faster, boosting engagement, and building trust with users along the way.

Decade+ of Design

Alongside my product and UX/UI work, I bring a deep foundation in graphic, visual, and web design spanning print and digital media.

Over 10+ years, I’ve worked across marketing, branding, and multimedia, spanning visual identities, marketing materials, websites, and digital experiences. That experience shaped how I approach product design today, with a strong foundation in visual craft, usability, and storytelling.

DigitalMedia

I’ve led and produced digital media across web and social, spanning banners to full campaigns, with a focus on clarity, engagement, and impact.

Print Media

I’ve designed print materials, including brochures, posters, and marketing collateral, that communicate clearly and leave a lasting impression.

Let's work together

I’m always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

I enjoy collaborating with teams, tackling complex design challenges, and creating polished, user-focused experiences that make a real impact.

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